
ABOUT US
We exist to help teams launch what’s next with clarity, confidence, and momentum

Launch is a strategy and innovation firm that helps organizations move from vision to execution. Through expert facilitation and human-centered design, we partner with leaders and teams to create workshops and immersive experiences that bring clarity to complexity, build alignment around what matters most, and drive outcomes that lead to action and measurable results.
Rooted in design thinking, behavioral science, and practical strategy tools, we help organizations accelerate progress by strengthening how teams think, decide, and work together. Our work spans strategy, organizational alignment, go-to-market development, leadership effectiveness, and culture transformation—creating momentum that leaders can feel and teams can sustain.
Whether navigating growth, driving transformation, or launching a new initiative, we bring structure to big ideas, discipline to execution, and human empathy to every conversation. Leaders rely on us when they need trusted partnership, a clear path forward, and alignment strong enough to move an organization.

OUR approach
A proven process that turns strategy into action
DISCOVER
We start by understanding your challenges, goals, and context. Through collaborative workshops and stakeholder interviews, we uncover the opportunities that matter most.
DESIGN
Together, we craft strategies that are both ambitious and achievable. We map out clear actions, define success metrics, and build alignment across your organization.
LAUNCH
We don't stop at planning — we help you execute. Through coaching and implementation support, we ensure your strategies translate into measurable results.


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TONIKA HAMMONDS
STRATEGY & INNOVATION LEADER
Tonika Hammonds is the Founder of Launch Strategy Group and a strategist, facilitator, and organizational change leader with more than 20 years of experience helping teams reimagine what’s possible. She partners with executives and organizations to accelerate impact through clarity, alignment, and human-centered leadership. Before launching the firm, Tonika served as a Strategy & Innovation Leader at EY, where she worked across the Consumer and Health sectors to lead high-performing teams, cultivate executive relationships, and design strategic growth initiatives. Her work spanned go-to-market strategy, ecosystem partnerships, business development, and culture transformation—always focused on delivering measurable results through collaboration and trust. Tonika’s background in human-centered design, DEI strategy, and talent development uniquely positions her to help leaders navigate complexity with empathy and intention. She has built leadership pipelines, strengthened organizational cultures, shaped enterprise-wide change initiatives, and coached leaders across sectors. Her superpower is mobilizing people around bold goals by bringing clarity, connection, and purpose into the work. A relationship builder and strategist at heart, Tonika brings warmth, rigor, and a deep belief in the potential of people and teams. She is passionate about creating environments where collaboration fuels innovation, inclusion strengthens performance, and organizations can thrive in a rapidly evolving world.Through Launch Strategy Group, she continues her commitment to partnering with leaders who are ready to innovate with purpose—and shape more human, transformative futures.
MEET THE FOUNDER

The most transformative organizations don’t just adapt to change — they reimagine it.